BBC Looking To Increase Russian Presence
This is an excellent article posted by Kim Andrew Elliott concerning the BBC’s desire to expand its reach into Russia. The full article is available at:
and it discusses in more detail the issues of maintaining an Internet presence and the challenges of Satellite broadcasts. The excerpt posted here is a good discussion on the improved reliability of shortwave radio to provide low-cost and reliable communications for those in Russia, and enhanced opportunities for those with computers able to run one of the many free digital mode programs available. Thanks to our friends at SWLing.com for alerting us to the article!
BBC Russian Wants to Expand, But It’s Not So Easy
Sep 18, 2015
The BBC, as part of its 2015 Charter Review document, announced proposals to “invest” in BBC World Service. This includes a desire for a “bigger digital presence in Russian through a new digital service on platforms such as YouTube and the Russian equivalent Rutube, together with TV bulletins for neighbouring states. We would also start a feasibility study for a satellite TV channel for Russia.”
The feasibility of BBC satellite TV for Russia is problematic. Very few Russians have rotatable satellite dishes, surfing the Clarke Belt in search of outside news. About 25% of Russian homes have fixed Ku-band satellite dishes to receive proprietary domestic direct-to-home services such as TricolorTV and NTV+. Western Russian-language news channels are not included in these channel packages and are unlikely to be invited aboard. Content from Western Russian-language broadcasters, including Voice of America and Radio Liberty, is also legally not welcome on Russian domestic terrestrial television and radio stations.
So far, Russia has not blocked the Internet content of Western international broadcasters, at least not on a continuous basis. The Kremlin’s repeated denials of any intent to block Internet content suggest that it has at least been thinking about it. And recent press accounts indicate that Russian authorities may even try to ban anonymizers and other methods used to work around online censorship. Circumvention tools would have to become even cleverer, and Russian users would have to be willing and able to use them. In an extreme scenario, Russia could physically cut off the landlines of Internet traffic into the country. Then no circumvention tool within the Internet Protocol would work.
This could bring BBC Russian full circle to the venerable but unfashionable medium of shortwave radio. To be sure, Russians are out of the habit of listening to shortwave. Shortwave is no longer used for domestic broadcasting in Russia. BBC Russian eliminated its shortwave broadcasts in 2011. But, if need be, Russians could dust off their Cold War era shortwave radios. Or they could purchase inexpensive Chinese-made portable radios with shortwave bands.
In addition to traditional voice broadcasts, text, images, and even formatted web pages can now be broadcast using existing shortwave transmitters, and received on any shortwave radio. The audio must be fed to a PC or mobile device equipped with appropriate (free) software. Such a method allows reception of content even in difficult reception conditions, and allows unattended reception. This new capability of existing shortwave broadcast technology has been demonstrated through the VOA Radiogram experiments.
If Russia blocks Internet content from abroad, it will also probably try to jam shortwave radio content from abroad. Most jamming transmitters of the Cold War era have been dismantled or have fallen into disrepair. Many of the jamming transmitters are outside of Russia, in former Soviet republics. Reviving a shortwave jamming apparatus would be a much more expensive proposition than blocking Internet content. Various Cold War anti-jamming tactics, using various tricks of ionospheric propagation, can be employed. Text via shortwave would be even more resistant to jamming than voice broadcasts.
From the various surveys I have seen, using a variety of methodologies, BBC appears to be reaching less than five percent of Russians through its Internet efforts. It can increase its reach by way of enhancements, but the BBC audience will probably continue to be distinguished more by its quality than it quantity. Most Russians will remain content with Russian domestic news media, deficient and biased though they may be. It would be up to these small international media audiences to make the effort to get news and information from across Russia’s boundaries, then pass it on through what may become a Russian “intranet.”
Despite these challenges, the BBC is uniquely suited to provide a news service for Russia. It is one of the few news organization outside Russia that can provide content in the Russian language. It delivers comprehensive coverage of Russian and world news from a single media outlet. And it has established its credibility through decades of guarding its journalistic independence, as evidenced by periodic disputes with the UK government. That credibility is the factor that most separates the BBC from Russian domestic media, and it provides the most powerful incentive to receive BBC content even if it becomes difficult to do so.